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Gitanjali Gems Ltd.


Business Details

Asmi is diamond jewellery line for the new age Indian woman, celebrating her new found economic & social independence. For her, self indulgence & self rewards are needs that co-exist with her family, social or professional responsibilities. The Asmi diamond collection is a unique symbol of a women’s drive and attitude to work and life. It is an external reflection of the fire within her.

Asmi was launched as a brand to fulfil every woman's innate need for self-expression, and lauding the Indian woman's “inner fire”. Asmi was launched in 2002 by the Diamond Trading Company (DTC), which was subsequently taken over by the Gitanjali group. The brand aims to fulfill every woman's innate need for self expression while lauding her inner fire. Asmi caters to the woman of substance & satisfies her need for reward & recognition, evolving continuously to suit her style & personality. Asmi Jewellery has a contemporary delicate and feminine look that is distinctly evocative of strength & grace. In brief Asmi is for the woman of spirit.

Brand Mission: To empower the women and applaud her for various achievements in her lifetime.

Brand Strategy: To promote the attitude of self-reward and maximize occasions of self purchase.

Brand Values: Authenticity, Affordability, Accessibility.

This popular jewellery franchise brand today enjoys a presence in different towns and cities across the country. Asmi is looking for more expansion through franchising in near future. We are looking for likeminded entrepreneurs who can join our franchise network and help us grow and enjoy a successful career for them.



Investment Details

Date Commenced Operations : 1956
Date Commenced Frachising / Distribution : 2006
Are you looking for Franchise?
Area Investment Franchise/Brand Fee Royalty/Commission
Store Wise 15
Master / Multi Units
Area Investment Unit/Brand Fee Master/Brand Fee Royalty/Commission
Country Wise
Region Wise
State Wise
City Wise
Are you looking for Trade Partners (Dealers, Distributors, MBOs, Retailers)?
Types of Channels Investment Margin Area Requirement
-- -- -- --
What areas are available for Unit franchise? : Nationwide
Where are you looking for expansion?    
North West East South Center Union Territories
    New Delhi
    Himachal Pradesh
    Jammu and Kashmir
    Arunachal Pradesh
    West Bengal
    Tamil Nadu
    Madhya Pradesh
    Andaman & Nicobar
    Daman and Diu
How much working capital is required in franchise addition to this : Approx Rs 7,00,000 – Rs10,00,000
Is there exclusive territorial rights
given to a unit franchise?
: Within 3 km radius company will not open another f
Are any performance guarantees
given to unit franchisees?
: No
What is the anticipated percentage return on investment? : 25% to 27 % PA
What is the likely pay back period of capital for a unit franchise? : 3-4 years
Are there other investment
: 0

Property Details

What type of property is required for this franchise opportunity? : Mall Space, High street or gold market street
Floor area requirement : Minimum 500 Sq Ft
Preferred location of unit franchised outlet:? : High Footfall Area / shopping hub / gold market


Do you currently have detailed Operating Manuals for franchisees? : Yes
Where is the franchisee training done? : On site / off site
Is field assistance available for franchisees? : No
Will someone from Head Office assist me when I open my franchise? : Yes
What IT systems do you presently have that will be included in the franchise? : Company will setup P

Other Details

Do you have a standard Franchise Agreement? : Yes
How long is the franchise term for? : 3 -5
Is the term renewable? : Yes


Supported by : Indian Franchise Association Group Sites : Franchise India | Franchise Guru | Franchise India Brands | Francorp | Brandesign | License India |
Club City | Quitters | | Franchiseindia Property | Entrepreneur India |
International | Premium Brands | Indian Retailer | Gaurav Marya

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