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Mr. Lothar Hohmann, Managing Director, PRECISE Trading LLC

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Mr. Lothar Hohmann

Lothar Hohmann is a German national who started his career almost 30 years ago as a chef in a small hotel at Karlsruhe South Germany. Over the last 30 years Mr Hohmann has embarked in many ventures in which his journey has led him to being the Innovative Entrepreneur of a highly sophisticated business in the Middle East pioneering innovative retail concepts.

Mr Hohmann established PRECISE Trading LLC with its first outlet opened in Dubai Duty Free in November 2002 which resulted in tremendous success and now boasts a team of over a 120 dedicated staff with in various departments, sales, marketing, design and manufacturing in his 15,000 sq ft State of the Art Showroom and Production Facility in Dubai Investment Park and 5 Retail Outlets across Dubai. The name PRECISE reflects their Brand Promise “Precision, Perfection and Professionalism” and the true meaning of the way they operate recognizing German excellence in accuracy and quality of products and services.

In the past 10 years PRECISE has established itself as the leading innovator of Corporate Awards, Trophies and Gifts for all major Companies and Government Bodies and are the licensed manufacturer for Crystals and Gift Items for The Jumeirah Group, Atlantis the Palm Hotel and the Exclusive Supplier for the shop “At The Top”, Burj Khalifa.

PRECISE is also responsible for introducing a range of dynamic retail products and brands to the Middle East such as miniYOU, Body Art by Airtoo, BIG SQUIRT and Instant Skin for which PRECISE is the Exclusive authorized vendor for equipment and consumables worldwide. TIM (“This Is Me”), the company’s latest innovation and is a combination of a unique 3D full body scanning technology and the latest 3Dcolor print technology. The 3D full body scanning technology allows to scan a human body from head to toe 360 degree in a matter of seconds, and the latest 3 D color print technology will allow you to print a scaled miniature of oneself.

Mr Hohmann is also a member of Entrepreneurs' Organization (EO) in UAE - a group of like-minded energetic leaders who think creatively and independently, and who are continuously searching for novel ways to provide the best services and products for customers in the region.


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