Switzerland-based Nespresso, the single-portion coffee firm plans to extend its presence in the Middle East. Already popular in Western Europe and the US, Nespresso believes that the region is becoming increasingly important market for the brand. It currently has fifteen boutiques across the region. The company is strategically planning to have more boutiques in cities where there are consumers who appreciate ‘coffee’, and like to shop. Besides, the Swiss firm will also introduce a website that will initially offer delivery services within the United Arab Emirates and branch out to the wider GCC, later on. Parent company Nestlé launched the Nespresso concept machine and capsules in 1986. Nespresso has become the market leader for single-portion coffee which is one of the fastest-growing ways to drink coffee, worldwide. The brand’s in-store tasting experience is a huge attraction. Sales of coffee capsules make up eight percent of total global coffee sales. The company believes that the percentage of single-portion coffee will double in the coming years.