US-based Cold Stone Creamery (CSC), an ice cream brand has forayed into Egypt through franchising.
US-based Cold Stone Creamery (CSC), an ice cream brand has forayed into Egypt through franchising. The foray into this new market marks the brand’s internatioanl footprints in the 19th country. Kahala, Creamery's parent company, has inked a 10 year master franchise deal with Squadra to launch the brand in Egypt. The brand plans to open eight stores in the first four years alone. Squadra is Egypt's premiere fashion leader in the food and beverage sector with a significant retail presence in Egypt. Further, Cold Stone Creamery also plans to continue to expand further throughout Africa. The brand offers ultimate ice cream experience to clients. It has a secret recipe for smooth and creamy ice cream which is hand crafted fresh on daily basis in each store and tweaked by adding various mix-ins on a frozen granite stone. Based in Scottsdale, Ariz., Cold Stone Creamery operates more than 1,500 locations in 19 countries.
