"This announcement marks the first of several key strategies and developments for the forward-thinking and community driven vision for Al Ghurair Centre and as such, represents the first step in our new revitalization strategy.”
An agreement has been signed between Al Ghurair Centre, the Middle East’s first shopping centre and Emaar Entertainment, to operate a new 18-screen Reel Cinemas megaplex.
The megaplex, which is set to open in the fourth quarter of 2018, is a part of Al Ghurair Centre’s revitalization plan.
The new project will result in a total of 1,800 seats across 18 screens, offering Platinum Movie Suites, Dine-In Cinema and Dolby Cinemas.
Sultan Al Ghurair, CEO of Al Ghurair Properties said, “We are excited to announce the recent signing that confirms our partnership with Emaar Entertainment.”
"This announcement marks the first of several key strategies and developments for the forward-thinking and community driven vision for Al Ghurair Centre and as such, represents the first step in our new revitalization strategy.”
Damien Latham, CEO of Emaar Entertainment added, “The agreement to operate Reel Cinemas at this premier mall underpins the distinctive value that we bring to movie-goers and to the shopping malls where we are located.”
