UK’s premium department store House of Fraser (HoF) has partnered with Dubai-based Chalhoub group to operate HOF’s Beauty Hall Abu Dhabi (UAE).
UK’s premium department store House of Fraser (HoF) has partnered with Dubai-based Chalhoub group to operate HOF’s Beauty Hall Abu Dhabi (UAE). For opening the brand’s new store, Allied Enterprises, owned by Chalhoub group has signed an agreement with Retail Arabia International, the franchise owner of House of Fraser Middle East. Beauty Hall store will be located in the World Trade Center Mall and it plans to start functions by early 2013. The new store will house a mix of branded merchandise ranging from popular to luxury and it will provide the customers within the region to get the similar shopping experience as in the stores in UK. Notably, the planned Abu Dhabi store will be HoF’s first international store outsides of UK. Operating since1849, HoF today is one of the leading premium department stores in the UK and Ireland. With its iconic House of Fraser brand name, the group has current presence through 61 stores in the home market, besides online stores.
