Brazil-based frozen yogurt chain Yogoberry is expanding its footprints in the Middle East. The chain’s local partner in Iran currently has two stores in Tehran.
Brazil-based frozen yogurt chain Yogoberry is expanding its footprints in the Middle East. The chain’s local partner in Iran currently has two stores in Tehran. Taking this partnership further, Yogoberry has inked a master franchise deal with the Iranian partner for the whole region, to open the brand’s new outlets across the Middle East region including countries like the United Arab Emirates, Saudi Arabia, Oman, Bahrain, Kuwait, and Qatar. The Iranian Master Franchisee may further appoint franchisees to launch other points of sale (POS) in the region. To cater to the regional palate, the Brazilian yogurt brand has slightly customised its products to local market. The USP of the Yogoberry brand is the quality of its products which are sourced from an Italian supplier which is a company with over 100 years in operations in the market. Founded in 2007, Yogoberry presently, has 95 stores across Brazil. In 2011, the company’s revenues reached USD 39 million.
