Ireland-based chocolate company ‘Butlers’ has signed a franchise agreement with Prime Hospitality, to open the brand’s cafes in the United Arab Emirates (UAE).
Ireland-based chocolate company ‘Butlers’ has signed a franchise agreement with Prime Hospitality, to open the brand’s cafes in the United Arab Emirates (UAE). Buttler Chocolates is a confectionery manufacturer which also operates Butlers Chocolate Cafes in Ireland and England. The brand’s first outlets are expected to be launched in third quarter of 2012. The company may also consider expanding the brand across Gulf later on. Prime Hospitality is the food and beverage arm of Ghobash Trading and Investment group. The group’s business spans across sectors, including retail and hospitality, oil and gas, real estate, healthcare and information technology. Founded in Dublin in 1998, Butlers Chocolates exports its products all over the world. Presently, the brand operates 23 cafes which are located in Ireland, the UK, New Zealand and Pakistan.
