American self-serve yogurt concept ‘EarthFruits Yogurt’ has expanded into UAE.
American self-serve yogurt concept ‘EarthFruits Yogurt’ has expanded into UAE. It has signed a franchise agreement with Dynamic Hospitality which will develop the concept in the region. The brand’s concept allows customers to choose from a selection of exotic and classic flavours with plenty of topping choices. It offers nutrient-rich food full of live and active cultures that are believed to boost immune and energy levels. Owned by Sopra Capital, from Salt Lake City, UT, USA, EarthFruits Yogurt originated in 2010. It sold 30 locations in the United States in its first year of franchising and is now rolling out in three countries. Further, Dynamic Hospitality is the F&B arm of UAE’s Al Aroud Group. The group does business throughout the Mid- East, Africa, Europe and Asia. Since its founding in 1999 as Aviation Company, Al Aroud Group has grown into a diversified business that includes airline, information technology, financial services, travel solutions and trading divisions.
