Baskin Robbins, a US based ice cream brand is planning to add 25 more stores in its Middle East network in the next year.
Baskin Robbins, a US based ice cream brand is planning to add 25 more stores in its Middle East network in the next year. The brand has already established its presence in 450 stores in Dubai, Saudi Arabia, Bahrain and Oman etc in the region. It has 108 locations in the United Arab Emirates alone. The company also has launched world’s largest ice cream parlour in Jedah, Saudi Arabia that covers 5,000 sq.ft. Baskin Robbins is estimated to own 90 per cent share of local ice cream business in the Middle East.
Baskin Robbins Inc. was founded in 1962 has worldwide presence in 41 countries with 6,000 locations. The company is the world’s largest ice cream manufacturer and leading franchisor.
