Hennes & Mauritz (H&M) will soon open COS stores in the Middle East.
Hennes & Mauritz (H&M) will soon open Cos stores in the Middle East. For this, the brand has signed a franchise agreement with MH Alshaya which will expand the brand in the region. The first store is expected to open in Kuwait during autumn 2012. Alshaya, the Kuwaiti retailer has several franchised brands in its multi sector portfolio. It has franchises in the Middle East for Coast, Debenhams, Dorothy Perkins, H&M, Miss Selfridge, Next etc. Recently, the company announced plans to acquire La Senza’s, the lingerie retailer’s UK business.
