The fashion label F&F owned by the UK’s retailer Tesco is expanding via franchise route.
The fashion label F&F owned by the UK retailer Tesco is expanding via franchise route. Tesco has signed a franchise deal with Fawaz Abdulaziz Al Hokair & Co. in Saudi Arabia. The company will work with local partners to open 19 fashion standalone stores within shopping malls and units within department stores and hypermarkets. The new franchise concept for F&F furthers Tesco’s long term strategy to develop highly valued worldwide brands. F&F is already the leading fashion brand in Central Europe with current presence in Central Europe. Fawaz Alhokair Group from Saudi Arabia is the largest franchise retailer in the MENA and CIS region with over 1,100 stores across eight countries.
